![Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other](https://c8.alamy.com/comp/2CXHAT0/tennis-player-and-uniqlo-brand-ambassador-novak-djokovic-of-serbia-l-and-tadashi-yanai-chairman-and-chief-executive-of-fast-retailing-co-operator-of-uniqlo-budget-fashion-chain-bow-to-each-other-at-a-news-conference-announcing-the-launch-of-clothes-for-smiles-programme-in-tokyo-october-16-2012-uniqlo-will-establish-a-10-million-fund-to-support-children-all-over-the-world-through-the-programme-the-company-said-reuterskim-kyung-hoon-japan-tags-sport-tennis-society-2CXHAT0.jpg)
Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other
Why has Uniqlo been sponsoring famous tennis players while releasing very little product? What is the strategy? - Quora
![UNIQLO and Global Brand Ambassador Kei Nishikori Team Up for Youth Tennis and Sustainability Clinic in Tokyo, December 4 | FAST RETAILING CO., LTD. UNIQLO and Global Brand Ambassador Kei Nishikori Team Up for Youth Tennis and Sustainability Clinic in Tokyo, December 4 | FAST RETAILING CO., LTD.](https://www.fastretailing.com/eng/group/news/images/2110181100_image01_eng.jpg)
UNIQLO and Global Brand Ambassador Kei Nishikori Team Up for Youth Tennis and Sustainability Clinic in Tokyo, December 4 | FAST RETAILING CO., LTD.
![UNIQLO Concludes Affiliation Agreement with Global Brand Ambassador Kei Nishikori | FAST RETAILING CO., LTD. UNIQLO Concludes Affiliation Agreement with Global Brand Ambassador Kei Nishikori | FAST RETAILING CO., LTD.](https://www.fastretailing.com/jp/group/news/images/2206091100_image01.jpg)