Ugg's parent company sees sales surge with new strategy
Ugg and Hoka popularity are fueling Deckers' DTC sales
How Ugg is making a major comeback 20 years after its heyday
Ugg boots a generic colloquialism for Ugly were invented in Australia by surfers in the 1960's using scrap wool. In 1996 US company Deckers trademarked the word "UGG". Since then no Australian "
UGG, With Parent Company Deckers Brands, Launches 'Better Together' | Shop-Eat-Surf