Lessons from Michael Jordan on China trademark dos and don'ts | In China, check if you're getting shoes by Michael Jordan - or Qiaodan http://sc.mp/AN33CE | By South China Morning Post
![A pedestrian walks past a sportswear shop of Qiaodan, the Chinese translation of Jordan, in Shanghai, China, 23 February 2012. Michael Jordan, the h Stock Photo - Alamy A pedestrian walks past a sportswear shop of Qiaodan, the Chinese translation of Jordan, in Shanghai, China, 23 February 2012. Michael Jordan, the h Stock Photo - Alamy](https://c8.alamy.com/comp/W96173/a-pedestrian-walks-past-a-sportswear-shop-of-qiaodan-the-chinese-translation-of-jordan-in-shanghai-china-23-february-2012-michael-jordan-the-h-W96173.jpg)
A pedestrian walks past a sportswear shop of Qiaodan, the Chinese translation of Jordan, in Shanghai, China, 23 February 2012. Michael Jordan, the h Stock Photo - Alamy
![People's Daily, China on Twitter: "China's Supreme People's Court ruled that Qiaodan Sportswear, which was being sued for using NBA legend Michael Jordan's Chinese name as its trademark, lost the lawsuit of People's Daily, China on Twitter: "China's Supreme People's Court ruled that Qiaodan Sportswear, which was being sued for using NBA legend Michael Jordan's Chinese name as its trademark, lost the lawsuit of](https://pbs.twimg.com/media/EVGWWPWUMAA7h1a.png)
People's Daily, China on Twitter: "China's Supreme People's Court ruled that Qiaodan Sportswear, which was being sued for using NBA legend Michael Jordan's Chinese name as its trademark, lost the lawsuit of
![Qiaodan Sportswear Men's Spring New Trendy Casual Loose Hoodies Letter Printed Long-sleeve Top Male Pullovers Xwd13212513 - Running T-shirts - AliExpress Qiaodan Sportswear Men's Spring New Trendy Casual Loose Hoodies Letter Printed Long-sleeve Top Male Pullovers Xwd13212513 - Running T-shirts - AliExpress](https://ae01.alicdn.com/kf/S01cbf642be324727bbe949edc9a79b6cU/QIAODAN-Sportswear-Men-s-Spring-New-Trendy-Casual-Loose-Hoodies-Letter-Printed-Long-Sleeve-Top-Male.jpg_.webp)
Qiaodan Sportswear Men's Spring New Trendy Casual Loose Hoodies Letter Printed Long-sleeve Top Male Pullovers Xwd13212513 - Running T-shirts - AliExpress
![Jordan Slam Dunks on Copycat Chinese Sportswear Brand Forcing Them to Change Their Name - Caixin Global Jordan Slam Dunks on Copycat Chinese Sportswear Brand Forcing Them to Change Their Name - Caixin Global](https://img.caixin.com/2021-01-14/1610621847442244_560_373.jpg)
Jordan Slam Dunks on Copycat Chinese Sportswear Brand Forcing Them to Change Their Name - Caixin Global
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![Why the latest Jordan Qiaodan case leaves uncertainty about trademark protection in China - LawInSport Why the latest Jordan Qiaodan case leaves uncertainty about trademark protection in China - LawInSport](https://www.lawinsport.com/media/zoo/images/Air_Jordans_Red_black_v1_b580cd0eb04e48f8b84bc4a8ab8dec4d.jpg)