![Strategy spotlight: Five ways H&M Group is evolving to meet fast-changing consumer expectations | Analysis | Retail Week Strategy spotlight: Five ways H&M Group is evolving to meet fast-changing consumer expectations | Analysis | Retail Week](https://d53bpfpeyyyn7.cloudfront.net/Pictures/1024x536/9/3/6/3101936_hmnewyorkheader_455217.jpg)
Strategy spotlight: Five ways H&M Group is evolving to meet fast-changing consumer expectations | Analysis | Retail Week
![H&M Store Sign in Bromley High Street. Red Illuminated H&M Sign Editorial Photo - Image of sign, mall: 189664281 H&M Store Sign in Bromley High Street. Red Illuminated H&M Sign Editorial Photo - Image of sign, mall: 189664281](https://thumbs.dreamstime.com/z/h-m-store-sign-bromley-high-street-red-illuminated-greater-london-kent-uk-189664281.jpg)
H&M Store Sign in Bromley High Street. Red Illuminated H&M Sign Editorial Photo - Image of sign, mall: 189664281
![H&M store front in Bromley, south London. Where: London, United Kingdom When: 19 Oct 2016 Stock Photo - Alamy H&M store front in Bromley, south London. Where: London, United Kingdom When: 19 Oct 2016 Stock Photo - Alamy](https://c8.alamy.com/comp/HDNF5C/hm-store-front-in-bromley-south-london-where-london-united-kingdom-HDNF5C.jpg)
H&M store front in Bromley, south London. Where: London, United Kingdom When: 19 Oct 2016 Stock Photo - Alamy
![H&M store front in Bromley, south London. Where: London, United Kingdom When: 19 Oct 2016 Stock Photo - Alamy H&M store front in Bromley, south London. Where: London, United Kingdom When: 19 Oct 2016 Stock Photo - Alamy](https://c8.alamy.com/comp/HDNF5D/hm-store-front-in-bromley-south-london-where-london-united-kingdom-HDNF5D.jpg)