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The Olympics Just Doesn't Get Social Media | WIRED
London Olympics 2012: Stella McCartney designed Team GB kit revealed | LDNFASHION
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
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London olympics merchandise hi-res stock photography and images - Alamy
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Official Team GB Olympic Kitby Stella McCartney | Dezeen
London 2012 Olympics / Adidas on Vimeo
Adidas x Stella McCartney Team GB London 2012 Zip Jacket — UFO No More
Olympics boost Adidas sales | Financial Times
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London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The Hollywood Reporter
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Olympics sportswear by Adidas made in 'sweatshop' conditions – reports | Olympic Games 2012 | The Guardian
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
