How to Use the Brand Essence Wheel
![PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51bee90210a0d7a36ccdbc26bd87f4f83dd61972/26-Figure4-1.png "PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar")
PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar
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Branding and Customer Satisfaction:
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Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
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Brand Attributes
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Branding and Customer Satisfaction:
